Year’s Highlights 2021

Happy New Year!

I hope that everyone is well. How was your January? It was a tough one for me too, but now the year is into full swing I’ve had time to put together some highlights from the last year.


1 - Television documentary series aired

At the start of the year my first television documentary I assisted shooting and producing aired on Channel 5. You can still see the episode about people living and working on the river Po on my5.tv. 

2 - Sheffield International Doc Fest 2021 

Over the summer, Sheffield Documentary Festival 2021 chose me as an “up and coming talent” in broadcast. What an honour!

3 - University of Birmingham commission 

I was commissioned by the Institute of Applied Health Research at the University of Birmingham to make a short documentary about their research into the mental health of junior doctors in the NHS. I created a communications plan for them, and created a film from scratch. From their base Twitter following of circa 100 followers, the communications plan attracted over 10,000 views to the film within 24 hours and was shared shared by Adam Kay and Every Doctor. It also secured a dedicated national news article about the film and study.

4 & 5 - Other highlights included shooting and producing for a National Geographic documentary series (coming to National Geographic international and Channel 4 this year!), and being featured by the European Activism Incubator. The Incubator interviewed me on my career so far making films that have an impact. You can watch the interview online.


What’s next? My goal is to continue telling stories that matter through film and video! I’ve got lots of ideas on how to continue to improve my services and to reach more people. I can’t wait to share it with you!

I am now taking bookings for projects from now until end of April 2022. If you or someone you know has an upcoming film or video project you want to talk about, I’d love to chat.

Video editing tutorial: simple, free, professional software for businesses (Davinci Resolve 15 tutorial)

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Davinci Resolve is a free professional-grade video editing tool that is often overlooked in favour of more trendy tools. Premiere Pro, Final Cut and even iMovie are among the first recommendations people have, and even newer computer and mobile apps that you have to pay for that have less functionality than Davinci Resolve.

I’m recommending Davinci to my clients who do their own editing because of its intuitive interface, professional range of functionality (feature films have been edited on this!) and easy accessibility. You could start using Davinci Resolve 15 for free within minutes by downloading it here. And no, I don’t have any affiliation with the company behind the software.

If you’re looking for a simple and free video editing software, then this would be the place to start. Watch the tutorial below to learn how to use simple editing techniques to create a great video for your business, non-profit or project.

You can even download the exact media files I used here so you can follow along.

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Set in and out points - To specify which section of a piece of media you want added to your timeline, double click on the media in your media pool and set your “in point” (by pressing the “i” key when the playhead is at the correct point), and “out point” (by pressing the “o” key). Now when you click and drag the media thumbnail onto your timeline, only the section you selected will be added.


Trim clip - Sometimes we add too much of a media clip on our timeline and we want to make it shorter, or cut it up into smaller sections. There are many ways to do this. The most simple are to click and drag at either end of the clip until the desired point to make it shorter. Or to split a clip in the middle, take the timeline playhead to the desired point, and click “Control” and “B” keys simultaneously to split the clip at that point.


Edit size of visual media - By selecting the correct media clip in your timeline, then clicking on the “inspector” icon in the right corner of your workspace, a list of that media’s properties will appear. Visual media, such as images or video clips, can have their size adjusted. Look at the current value of its size by finding the “Zoom” property and checking the numerical value next to it. You can click on this number, and drag your cursor to the left or right to increase or decrease its size. 

Add text - Text can be added by itself, or overlaying another piece of media by selecting the “Effects Library” in the top left panel. Select “Titles” and then click and drag the “text” option onto the desired section of your video. You can adjust the text’s content and properties in the “inspector” tab at the top right of your Davinci workspace. Make the rectangle representing your text effect shorter or longer to make it last for more or less time.



Adjust opacity - You can adjust the opacity of visual media in the “inspector” panel, which can be selected in the top right corner of your Davinci workspace. Make sure the correct media clip is selected in your timeline, then scroll to find the “opacity” property in the inspector work area. The lower the value, the more transparent the media clip will appear, therefore exposing whatever visual layer is below it. If there is no other visual layer underneath your media clip, then this defaults to black so your image will just appear to get darker. 


Adjust audio levels - By selecting your chosen audio clip, and clicking on the “inspector” panel in the top right of your Davinci workspace, you can see the properties of your audio clip. Volume is the first property. By double clicking on the numerical value and making it higher or lower, you can adjust the volume of your clip.  You can also click on these digits and drag to the left or right to adjust its value. Recording good quality sound in the first place will give you more options in post-production. Be wary of amplifying poor quality audio too much, as it will make imperfections in the sound more apparent.


Keyframes - The value of a property on a media clip can be made to change across your video’s frames, which can create some interesting effects. For example, the volume of audio can be adjusted to create the effect of getting louder or quieter. The size of a graphic can use keyframes to make it grow or shrink. Keyframe your media’s opacity to make it fade in or out. To add a keyframe, make sure your playhead is at the point you want to add a keyframe and the correct media is selected on your timeline. Click on the diamond next to the value of a property to add a keyframe. Navigate your playhead backwards or forwards to add another keyframe. Remember that any section of your media clip before your first keyframe will adopt the value of the first keyframe for that property (in terms of your timeline chronology, not the order you add them in), and anything after the last keyframe will keep the value of the last keyframe for your selected property. This can be rectified by adding other keyframes if needed.


Cross dissolve transition - For an easy way to add interesting transitions between visual clips, there is a list of “Video transitions” in the “effects library” panel (top left of your Davinci workspace). Click and drag on a transition and add it to the start or end of a clip, as desired. A small rectangle will appear on your media clip which signifies the duration of the effect. You can then click and drag on the edge of the rectangle that represents the effect to make it shorter (and therefore quicker), or longer.  The cross dissolve will make the clip selected fade into the next one. If there is no other media on the layer your chosen media sits on, it will simply fade from or into black. If there is another graphic on the selected layer, then the two images will merge into one another for the duration of the cross dissolve effect.

Don’t forget that you can edit along with me using the exact clips by downloading the media I used here.


Do you still have any questions about Davinci Resolve? What would you like to see on a follow-up tutorial? Let me know in the comments!

5 Ideas to Repurpose Video Content for IGTV

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With IGTV announcing that they are abandoning their signature vertical long-form format to allow for horizontal video too, many online marketers are cheering.

Instagram’s move will make it easier to repurpose content across multiple platforms, rather than having to edit and even film in a specific format for Instagram’s mobile-only long-form video platform.

So, here are five creative ways that you can repurpose your business’ video content to use on IGTV or vice versa.

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1. Tease your main video. Whether it's on YouTube, your website, or another platform, if it's a video that you're driving traffic to, IGTV could be a fun way to tease the main video. It won’t have the fragmented format of instagram stories, and offers the added bonus of a clickable link. Or, even create a shorter version of your campaign video just for IGTV that can drive people directly to your landing page.

2. Reutilise the best bits of your existing videos. If you're not trying to drive traffic, experiment with how your audience responds to your IGTV videos by creating fun edits of your business' pre-existing videos. In some cases you might even consider reposting the whole original video on the platform to see how it performs - just remember to be aware that diluting your engagement across too many platforms is probably not a strategic move.

3. Publish highlights of your Facebook live. You put time and energy into those Facebook lives, so make the most of it by downloading it and editing together those "golden nugget" moments to a more snackable video full of value for your business' IGTV audience. The informal style of Facebook live lends itself perfectly to IGTV.

4. Tease your blog post in a short video. It's not just video content that can be repurposed. Give your old or most popular blog posts some more juice by teasing part of it in an IGTV video. Think about sharing the first couple of tips to video, or just summarise the blog post’s introduction. Place the blog post’s link in the IGTV description and use your call to action to make sure your audience clicks on it!

5. Pull your IG stories into one coherent video. Whether they're living in your highlights or have since expired into the pits of your IG stories archive, give your most popular clips a new lease of life by turning them into slightly longer videos to entertain, inform or inspire your audience. Remember, IGTV still works for vertical video, too. The important thing is to keep the video orientation consistent within one video.

As I mentioned above, IGTV allows you to insert clickable links into your video description. Don’t underestimate the power of this on a platform which usually has you directing your audience to “link in bio”. A clear call to action could see you driving more traffic to your website, YouTube video or other content.

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With all of this exciting video formatting news, I thought it was time to recap on the formats and dimensions of video that each platform allows.

Download my free video format cheat sheet to save time on googling video format, size and length every time you’re trying to repurpose your content: download here.

5 Ideas for B2B Video Marketing

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I was recently at a conference , and while I was there I was having a lot of conversations with in-house marketing professionals, both B2B (business to business) and B2C (business to consumer), I saw a lot of misconceptions flying around about how video was only relevant for B2C businesses.

I completely disagree. It’s easy to picture B2B marketing as targeting faceless people dressed in suits, while consumer marketing has the space to be more sexy and fun. But behind every purchase there is a human making a decision.


We need to grab that decision maker’s attention and engage them in the story of our brand. The fact still stands that we can process video 60% faster than text, and storytelling is just as important in corporate B2B as it is <insert whatever product/service you consider easiest to market here>. We will need to adjust how and where we communicate that story.

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Here are some ideas to get you started with including video in your B2B marketing strategy:


1. LinkedIn video

LinkedIn has stepped up their game when it comes to video in recent years. Have you considered distributing video content on the platform on your business’ page?


2. Client testimonials

Just like in B2C, testimonials not only help to increase trust in a product or service, but it gives those in the “consideration” phase a chance to see what other types of people (or in this case, businesses) have invested in your brand.


3. Promotional brand video

People still need to understand what you do. A promotional video for your business is a great way to position your branding and say clearly what that is, and what types of businesses you help in a quick-to-digest format.


4. Useful content for your target audience

As the owner of a B2B business myself, I know that my target profile is a busy person. By producing short, digestible video content that can help to solve some of the problems they face relating to video marketing in their everyday work life, I can build trust and get my name out there in the initial stages of my funnel.


5. Video for customer/client care

Not strictly part of the marketing journey, but reengaging your leads you’ve already converted is a smart step in saving money in the long-run since it’s cheaper to re-engage somebody who has already bought from you than finding and converting a new lead. Think videos as a practical and fun way to present tutorials, FAQs and more!

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Look at how marketing and branding professional Youcef El Kouchi leverages LinkedIn video to engage the HR and marketing professionals he's targeting (and goes viral in the process!).

Are you currently formulating your B2B video marketing strategy?

You can check out my 12-page e-book which guides you through formulating your video marketing strategy.